OYOY is more than just a design brand. OYOY is for the modern family in their quest to recall childhood memories, as well as create new ones. Collections are rooted in the Danish design traditions with a focus on simplicity. They represent a playful, yet simple and aesthetic, direction to design and create the surroundings for the family's everyday life.

OYOY wants to be the strongest Danish design brand in accessories for children, adults and the homes they live in. They strive to be respectful and dedicated to the products manufactured, all people involved and our surroundings – always with a creative and playful approach.

The Danish company OYOY Living Design A/S was founded in January 2012 by the Danish designer Lotte Fynboe. The collection is classic, functional and timeless with unique details and alluring colour combinations. Inspired by traditional Danish design, the ideas for the products are taken from Lotte Fynboe's own childhood memories. From these memories, unique products are created with a focus on making form and functionality meet.

THE NAME OYOY // The name OYOY Living Design is inspired by the letters OY, which since 1929 have been characteristic of all Danish aircraft. No matter where in the world the planes are located, the feeling of belonging to Denmark is essential. At OYOY Living Design, we are also proud of our roots and the letters OY indicate and indicate our Danish heritage.