Lids Concept - Ragdoll - Nils - with QR code

Nils the ragdoll is a colorful character with a fascinating background. Born from Swedish imagination, created by skilled artisans in India, Nils represents a unique fusion of two worlds. He is always seen with his mischievous striped cat, Socks, safely hidden in his backpack. Nils has a deep love for nature, especially the magical Swedish forests. He also loves to create his own clothes, and is careful that each garment should have a unique touch. Together with his best friend, the rag doll Ingrid, Nils embarks on endless adventures. So if you're ever in a Swedish forest and see a stylishly dressed rag doll, it's probably Nils. He reminds us that the magic of life is in the simple things, even in the fashion world.